CLIENT

Mark Beaumont

BRIEF

At the beginning of 2017, Moonsport entered new terrain covering a circumnavigation expedition called Around Britain. This 20-day event saw adventurer, explorer and author Mark Beaumont cycle around Britain in less than 15 days in lieu of his bigger aim of beating the Guinness World Record by cycling around the world in 80 Days.

EXECUTION

Moonsport provided a 2-man power team, Helmut Scherz and Johnny Swanepoel, whose combined skills of cinematography, editing and stills photography allowed us the opportunity to provide content for traditional and social media use. Moonsport provided by daily and weekly content by way of stats updates, stills and incident videos throughout the expedition.

The bigger challenge is afoot by not only managing certain social media aspects but also creating and editing a 60 minute documentary feature focusing on the planning and execution of this incredible journey.

DELIVERABLES

  • Production services
  • Creative and scripting of documentary outline
  • Social media strategy outline and managing this process
  • Editing of daily and weekly content
  • Editing a 60-minute documentary