We were tasked with creating an event representing Africa and meeting World Rugby standards. We worked closely with the rights holder to ensure the Tournament's visual identity was accurately executed across TV, social media, and the stadium - supported by a marketing communications strategy to drive fan engagement and ticket sales over an eight-month campaign.

We created a unique Fan Village featuring headline acts such as Youngsta CPT, Blxckie, Costa Tich, and GoodLuck, supported by South African live acts, DJs, and entertainers, making the Fan Village a highlight of the event. Inside the stadium, we offered epic entertainment and activations, daily dress-ups, and dance competitions, creating an unforgettable atmosphere for a record-breaking crowd of over 150,000.

The Rugby World Cup Sevens, the first of its kind on the African continent, benefited from Moonsport's experience with the HSBC Cape Town Sevens and our long history with Sevens and understanding of the high stakes of SVNS allowed us to elevate crucial moments and delivering comprehensive, high-energy campaigns & events that resonate with fans and create memorable sporting experiences.