The Old Mutual Wealth Double Century stands as South Africa’s premier endurance road cycling event, representing the pinnacle of cycling achievement. As the country’s longest one-day team time trial, this iconic race challenges teams to conquer a 202 km route. Each November, riders embark on a breathtaking tour through the picturesque Overberg region, starting and finishing in Swellendam.

In partnership with Wonder Agency, we have spent the past four years leveraging our sports-focused IP and combined expertise to deliver the “Further Together” campaign, a philosophy that resonates deeply with both the cycling community and Old Mutual Wealth’s investment approach, where collaboration, perseverance, and strategic effort drive long-term success.

Our services have elevated the participant experience through onsite technicians, Strava Preparation Series Challenges, digital dashboards, and a dedicated photo stage. Building on this foundation, we expanded our reach for the 2024 race with a multifaceted awareness campaign. This included print advertising in targeted cycling magazines, as well as a series of digital ads across social media and YouTube. We also partnered with cyclist, Simon Stoffberg, to produce influencer-driven content that boosted awareness and engagement around the Strava Challenge Series. This comprehensive approach not only increased participation but also extended awareness into the broader fitness community, reinforcing the message that progress, whether in cycling or financial investment, is achieved by going further together.

In 2025, our dream team was tasked with creating the content plan for the event build-up across X, Facebook, Instagram, and LinkedIn. We delivered the stage build, team imagery, race data, and a full suite of pre-event content. Moonsport also stepped in to manage on-ground logistics and client service on behalf of our agency partner.