In a year where AI innovations took center stage, the Moonsport Studio embarked on an exciting collaboration with renowned artist Thekiso Mokhele. Together, we crafted compelling key visuals that vividly captured the heartbeat of South Africa's support, showcasing the powerful intersection of technology and culture. Part of a multi-layered Fan Engagement campaign designed to assist MTN in leveraging their sponsorship of the Springboks during the 2023 Rugby World Cup.
These visuals were designed to reflect the vibrant spirit and collective energy of the nation and reinforce MTN's role in connecting people. We are proud of how the Moonsport studio and Thekiso Mokhele’s artistic expertise successfully positioned MTN at the forefront of national unity by bringing the creative platform of 1 team, 60 Million Voices to life.
STEPPING INTO THE SPOTLIGHT ALONGSIDE AI INNOVATIONS.
IN A WORLD WHERE AI IS CAPABLE OF SOMETHING NEW EACH DAY, IT WAS REFRESHING TO POINT ITS ABILITIES TO A VERY SPECIFIC CREATIVE TASK DURING THISCAMPAIGN. THAT WAS TO VISUALLY DISPLAY THE ‘60 MILLION VOICES’ ACROSS SOUTH AFRICA AND POSITION MTN AS AN ENABLER OF A RALLIED NATION.
IN 2024, THE DREAM TEAM PROUDLY CLINCHED A BRONZE AWARD AT THE PRESTIGIOUS MMA GLOBAL SMARTIES SOUTH AFRICA, RECOGNIZED IN THE ARTIFICIAL INTELLIGENCE CATEGORY OF EXPERIENCE TECHNOLOGY. THIS ACCOLADE HIGHLIGHTED OUR GROUNDBREAKING WORK IN INTEGRATING AI TO ENHANCE USER EXPERIENCES, SETTING A NEW BENCHMARK IN THE INDUSTRY.
IN 2024, THE DREAM TEAM PROUDLY CLINCHED A BRONZE AWARD AT THE PRESTIGIOUS MMA GLOBAL SMARTIES SOUTH AFRICA, RECOGNIZED IN THE ARTIFICIAL INTELLIGENCE CATEGORY OF EXPERIENCE TECHNOLOGY. THIS ACCOLADE HIGHLIGHTED OUR GROUNDBREAKING WORK IN INTEGRATING AI TO ENHANCE USER EXPERIENCES, SETTING A NEW BENCHMARK IN THE INDUSTRY.