Moonsport partnered with Tie Break Tens (TBT) to grow their global digital community and elevate the Eisenhower Cup—an annual exhibition at Indian Wells where top-ranked players compete in high-energy 10-point tie-breaks.

In 2024, we delivered a targeted fan engagement and awareness strategy that drove record-breaking results across TBT’s digital platforms. Our campaign built anticipation and viewership around the event, helping position it as a must-watch on the tennis calendar.

In 2025, the focus shifted to growth through collaboration. We also partnered with tennis commentator Gill Gross to create exclusive pre- and post-event content, tapping into his engaged audience to further amplify the event.

Together with TBT, we’re reimagining how tennis is experienced and shared—making it faster, more fun, and built for digital audiences.