Moonsport was brought onto the court to help launch NBA Life, a fresh basketball show blending the unique energy of the sport with music, fashion, culture, and exclusive insider content. Our goal was simple: Build a standout visual product with a distinct (and relatable) identity, supported by a communication strategy that drives viewership, online engagement, and authentic conversations.

We developed a core CI guide aligned with existing brand parameters, on-screen graphics like lower thirds and analysis visuals, as well as tailored assets for each episode’s edit and distribution, and platform-specific social media assets. Our integrated creative and social media approach enabled us to deliver seamlessly through a comprehensive multi-touchpoint communications and content framework that gave all stakeholders a clear and concise overview of each episode’s creative assets, objectives, and timelines. 

Visually, NBA Life delivers sleek, dynamic storytelling through cool angles, rich topics, and an aesthetic that resonates on and off the screen. From brand design to content strategy, Moonsport brought every element to life, bridging basketball culture with bold creativity.

This one was a slam dunk. An epic fusion of sport, style, and storytelling over two seasons.