In 2025, Moonsport partnered with MTN South Africa, M&C Saatchi Abel, and Levergy for its third consecutive MTN8 campaign, bringing a unique creative perspective through the rallying cry Bazok’feela - “they’re going to feel you.” Whilst focusing on tackles, goals and intensity, Moonsport’s approach celebrated the culture, style, and identity of fans who power South African soccer. 

Working alongside M&C Saatchi Abel, Levergy, and director Saana Mothabisa,  Moonsport crafted a digital-first storytelling campaign that profiled each club’s fanbase through music, dance, and fashion. The result was an authentic celebration of passion and self-expression, positioning fans not just as spectators but as the heartbeat of the game.

The campaign landed with powerful resonance across social platforms. 

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